Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market.

Question

Quizplus · Accepted Answer

Organizational demographics is a segmentation variable that categorizes firms based on their size, which can be measured by factors such as total sales, number of employees, or number of locations. This type of segmentation is useful for B2B marketers to tailor their products or services to better fit the needs of different-sized firms.

Business-To-Business Marketers Who Look at the Size of Firms in Terms