An industrial manufacturer that works with one or a few large clients and develops products that only these clients will use is most likely to implement a(n)________ strategy.
A)undifferentiated targeting
B)homogeneous
C)custom marketing
D)bottom-of-pyramid
E)differentiated targeting

Question

Quizplus · Accepted Answer

A custom marketing strategy involves creating products or services specifically for a particular customer or group of customers. In this scenario, the industrial manufacturer works with only one or a few large clients, and therefore the products they develop will only be used by these clients. Therefore, a custom marketing strategy would be the most appropriate approach for this situation.

An Industrial Manufacturer That Works with One or a Few