A soup company found its canned nacho cheese sauce was too hot for Americans in the East and not hot enough for those in the West and the Southwest.As a result,the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants.The company is using ________ segmentation.
A)geographic
B)life cycle
C)psychographic
D)lifestyle
E)usage

Question

Quizplus · Accepted Answer

The company is using geographic segmentation as it is dividing its market based on the geographical location of its customers and producing different products for different regions.

A Soup Company Found Its Canned Nacho Cheese Sauce Was