People who are regular visitors to SyFy.com (a Web site maintained by a science fiction cable network)and those who are regular visitors to BHG.com (a Web site maintained by the producers of BHG-TV and the publishers of a women's magazine)belong to different ________ segments.
A)demographic
B)ethnographic
C)geodemographic
D)socioeconomic
E)psychographic

Question

Quizplus · Accepted Answer

The question is asking about what type of segments the two groups belong to, and the option that best fits is psychographic. Demographic segmentation is based on variables such as age, gender, income, education, etc. Ethnographic segmentation would be based on cultural factors. Geodemographic segmentation combines geographic and demographic factors. Socioeconomic segmentation would be based on a combination of income, education, and occupation. Psychographic segmentation focuses on personality, values, interests, attitudes, and lifestyles, which is the best fit for the SyFy.com and BHG.com visitor comparison.

People Who Are Regular Visitors to SyFy