Magazines targeted to people who love to in-line skate,to people who enjoy cooking,and to people who prefer a simpler lifestyle use ________ segmentation variables.

Question

Quizplus · Accepted Answer

Magazines targeted to people who love to in-line skate, people who enjoy cooking, and people who prefer a simpler lifestyle use psychographic segmentation variables. Psychographic segmentation is the process of dividing consumers into groups based on their personality traits, lifestyle, values, attitudes, interests, and other psychological factors. In this case, the magazines are targeting people with specific interests and lifestyles, which falls under psychographic segmentation.

Magazines Targeted to People Who Love to In-Line Skate,to People