The only time many people entertain is during November and December when their homes are decorated for the holidays.The increase in ads for prepared trays of food to be served at these functions is directly related to ________ segmentation.
A)socioeconomic
B)geodemographic
C)geographic
D)demographic
E)usage occasion

Question

Quizplus · Accepted Answer

The scenario suggests that the increase in ads for prepared trays of food is directly related to a specific usage occasion, which is the holiday entertaining season. Therefore, the best choice is usage occasion segmentation. Choices A, B, C, and D are not relevant to the given information.

The Only Time Many People Entertain Is During November and December