Starting in February and ending sometime in late April,department stores promote the fact that they stock a wide range of formal attire for high school proms.The dresses and tuxedoes are available year-round,but the heaviest promotion of these products occurs in spring,when most proms are held.This spring promotion to high school students is based primarily on ________.
A)social class
B)psychographics
C)lifestyle
D)usage occasion
E)geodemography

Question

Quizplus · Accepted Answer

The promotion of formal attire for high school proms is based on the usage occasion, which is the specific event or occasion for which the product is intended. The promotion is aimed at students in high school who are attending prom, which is a specific usage occasion. The other choices may play a role in the promotion of formal attire, but they are not the primary basis for this particular promotion.

Starting in February and Ending Sometime in Late April,department Stores