When marketers at Procter & Gamble selected Generation Y,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which of the following?
A)market segmenting
B)undifferentiated targeting
C)differentiation
D)targeting
E)positioning

Question

Quizplus · Accepted Answer

Targeting, which involves selecting a specific group of individuals or segments to market to, is the best choice. The marketers at Procter & Gamble identified Generation Y, specifically college students, as a potential market for their Febreze products, indicating that they were engaging in targeting.

When Marketers at Procter & Gamble Selected Generation Y,a Demographic