Average collectors of an artist's miniatures will buy four new ones each year.The collectibles are available at a number of retail locations and from several catalog retailers.To ensure she gets a greater ________,the owner of The Door Gift Shop sends her customers who are collectors a postcard every time the store adds a new one to her store's inventory.
A)share of communication
B)segment profile
C)customer allocation
D)share of customer
E)brand perception

Question

Quizplus · Accepted Answer

The phrase "To ensure she gets a greater ________" implies that the owner of The Door Gift Shop is trying to increase her share of customer, which refers to the percentage of a customer's purchases made from a particular company. Sending postcards to customers who are collectors every time a new miniature becomes available is a tactic designed to increase the likelihood that those customers will continue to make their miniature purchases from The Door Gift Shop.

Average Collectors of an Artist's Miniatures Will Buy Four New