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When Kraft Canada Introduces "100 Calorie Thinsations" Versions of Its

Question 17

Multiple Choice

When Kraft Canada introduces "100 calorie Thinsations" versions of its popular Oreo and Chips Ahoy,it followed___________ to expand its product line?


A) a product mix strategy
B) a filling-out strategy
C) societal marketing
D) internal marketing
E) line mixing

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