A(n)________ is a name,term,symbol,or other unique element of a product that identifies one firm's products and sets it apart from the competition.

Question

Quizplus · Accepted Answer

A brand is a unique element of a product that sets it apart from competitors. A patent is a legal protection for an invention or idea, a license is a legal agreement allowing someone else to use your product, a position is a company's standing relative to competitors, and a value proposition is the unique benefit that a product or service provides to customers.

A(n)________ Is a Name,term,symbol,or Other Unique Element of a Product