A winery introduced a brand wine that it priced twice as high as its other wine.This is an example of product extension by a(n)________.

Name: A winery introduced a brand wine that it priced twice as high as its other wine.This is an example of product extension by a(n)________.
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Question

Quizplus · Accepted Answer

Upward line stretch involves the introduction of a higher-priced product in the existing product line. This is exactly what the winery did by introducing a new wine priced twice as high as its other wines.

A Winery Introduced a Brand Wine That It Priced Twice