A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.
A) direct marketing
B) integrated marketing
C) competitive marketing
D) the promotion mix
E) target marketing

Question

Quizplus · Accepted Answer

The total marketing communications mix is commonly referred to as the promotion mix, which includes advertising, sales promotion, public relations, personal selling, and direct marketing. Therefore, the best choice is D - the promotion mix.

A Company's Total Marketing Communications Mix Consists of a Special