An established retail clothing store in a town with a large university wants to quickly increase the number of college students who shop at the store.Which of the following would be the best way to offer a sales promotion to this target market?
A)run coupons in the local daily newspaper
B)buy an online ad on the university newspaper's homepage announcing a 10% discount for students who show a school ID
C)produce a commercial and buy airtime on local television channels
D)sponsor an organization or event at the university in a public relations effort
E)use shilling to create buzz for the store

Question

Quizplus · Accepted Answer

Buying an online ad on the university newspaper's homepage and announcing a 10% discount for students who show a school ID is the best way to offer a sales promotion to college students. This method is targeted specifically at the desired audience, easy for them to access and redeem, and utilizes a platform that is popular and frequently used by the target market. Coupons in a local newspaper may not reach the intended audience, producing a commercial and buying airtime may be costly and not as effective, sponsoring an organization or event may not have a direct impact on sales, and using shilling may be unethical and ineffective in the long term.

An Established Retail Clothing Store in a Town with a Large