Keisha takes care to look smart and attractive for her job interview. She knows that her interviewers will evaluate her based on the first impression she creates. In this scenario, the impression created by Keisha is an example of the__________.

Question

Quizplus · Accepted Answer

The primacy effect refers to the tendency for people to remember and place greater importance on the first pieces of information they receive about someone or something. In this scenario, Keisha is aware that the interviewers will form an impression of her based on her appearance, so she makes a conscious effort to look smart and attractive in order to make a positive first impression.

Keisha Takes Care to Look Smart and Attractive for Her