What do customer relationship management programs help companies manage?
A)loyalty programs
B)finished product inventory
C)product design
D)service life cycle

Question

Quizplus · Accepted Answer

Customer relationship management programs help companies manage their loyalty programs by tracking customer purchases and activities, identifying opportunities for reward and redemption, and analyzing customer behavior to improve retention efforts.

Option B is incorrect because CRM programs typically focus on customer data and relationships, not inventory management. Option C is incorrect because product design is typically managed by a separate team or department within a company. Option D is partially correct, as some CRM programs can help companies manage the service lifecycle by tracking customer interactions and feedback, but it is not the primary focus of these programs.

What Do Customer Relationship Management Programs Help Companies Manage