Reader's Digest Canada's use of data in order to gain a better understanding of its major market segments is an example of data mining.

Question

Quizplus · Accepted Answer

Data mining is the process of analyzing large sets of data in order to identify patterns, relationships, and insights. By using data mining techniques, Reader's Digest Canada is able to extract valuable information about its major market segments, such as their interests, behaviors, and preferences, which can help the company make more informed business decisions and improve its marketing strategies.

Reader's Digest Canada's Use of Data in Order to Gain