A product's market defines all of the following factors EXCEPT ________.
A) competitors
B) market share
C) marketing mix
D) potential substitutes

Question

Quizplus · Accepted Answer

The marketing mix is not defined by the product's market, but rather by the marketing strategy developed by the company. The other factors, including competitors, market share, and potential substitutes, are all influenced by the product's market.

A Product's Market Defines All of the Following Factors EXCEPT