A firm's marketing concept should primarily focus on ________.

Question

Quizplus · Accepted Answer

The marketing concept is based on identifying and meeting the specific needs of a target market in order to achieve customer satisfaction and long-term profitability. Therefore, the primary focus should be on meeting specific customer needs, rather than educating potential buyers or establishing product trends. While reducing labor and production costs is important for achieving profitability, it is not the primary focus of the marketing concept.

A Firm's Marketing Concept Should Primarily Focus on ________