A value frontier is based on customer perceptions of price and performance relative to other offerings in the marketplace.

Question

Quizplus · Accepted Answer

A value frontier is a way of comparing products or services in terms of how they are perceived by customers, in relation to price and performance. This allows companies to identify where they stand relative to competitors, and to identify opportunities for improvement. Therefore, the statement is true.

A Value Frontier Is Based on Customer Perceptions of Price