A PEST analysis is most useful when a marketer needs to ________.
A) develop appropriate marketing objectives
B) analyze a firm's marketing portfolio
C) categorize a business environment
D) implement a new marketing mix

Question

Quizplus · Accepted Answer

A PEST analysis is used to categorize and understand the external macro-environmental factors (Political, Economic, Social, and Technological) that could impact a business.

A PEST Analysis Is Most Useful When a Marketer Needs