Findings about customers discovered through ________ techniques often lead to marketing opportunities.
A) data mining
B) value networking
C) data warehousing
D) product branding

Question

Quizplus · Accepted Answer

Data mining involves analyzing large sets of data and discovering patterns or relationships within that data. This can provide insights into customer behavior, preferences, and needs, which can then be used to identify marketing opportunities. Value networking and product branding are not directly related to uncovering customer insights, while data warehousing is a process for storing and managing data, not analyzing it.

Findings About Customers Discovered Through ________ Techniques Often Lead to Marketing