What essential elements should be included in a firm's mission and vision statements? How are mission and vision statements relevant to a firm's marketing plans?

Name: What essential elements should be included in a firm's mission and vision statements? How are mission and vision statements relevant to a firm's marketing plans?
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The Answer of What essential elements should be included in a firm's mission and vision statements? How are mission and vision statements relevant to a firm's marketing plans?

What Essential Elements Should Be Included in a Firm's Mission