Teams of people in an organization who participate in purchase decisions are known as ________.
A) B2B consumers
B) buying agents
C) buy centers
D) gatekeepers

Question

Quizplus · Accepted Answer

Buy centers are teams of individuals within an organization who participate in purchase decisions. B2B consumers refer to the businesses that purchase goods or services from other businesses. Buying agents are individuals within an organization who are authorized to make purchase decisions. Gatekeepers are individuals who control the flow of information within an organization and may influence purchase decisions, but they do not necessarily participate in the purchase decision-making process themselves.

Teams of People in an Organization Who Participate in Purchase