According to the generic marketing plan presented in the text,which of the following would NOT be included in the projections section?
A) risks
B) budgets
C) weaknesses
D) profit models

Question

Quizplus · Accepted Answer

The projections section typically includes forecasts of sales, expenses, profits, and cash flow, as well as budget projections and risk analysis. Weaknesses are typically addressed in the SWOT analysis section, not in the projections section.

According to the Generic Marketing Plan Presented in the Text,which