A marketing plan is a type of functional-level strategy.

Name: A marketing plan is a type of functional-level strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A marketing plan is a functional-level strategy that outlines the specific actions and tactics that a company will use to achieve its marketing objectives. Functional-level strategies are developed to support the overall business-level strategy and are focused on specific functional areas such as marketing, operations, or human resources.

A Marketing Plan Is a Type of Functional-Level Strategy