The ________ orientation of the mid-twentieth century led firms to focus on "making marketable products."

Name: The ________ orientation of the mid-twentieth century led firms to focus on "making marketable products."
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Question

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The sales orientation of the mid-twentieth century placed emphasis on selling existing products to customers, rather than understanding and fulfilling customer needs. The goal was to make products that could be marketed and sold successfully.

The ________ Orientation of the Mid-Twentieth Century Led Firms to Focus