A comprehensive marketing strategy should specify what needs the firm will meet in order to achieve ________.

Question

Quizplus · Accepted Answer

A comprehensive marketing strategy should identify the needs of the targeted market segment and how the firm's offering can differentiate itself from competitors in a sustainable manner. This will enable the firm to create a competitive advantage and achieve long-term success. Niche market segmentation and product customization are tactics that can be used to achieve this goal, but they are not the ultimate objective. Customer consolidation is not a term commonly used in marketing strategy.

A Comprehensive Marketing Strategy Should Specify What Needs the Firm