The size and breadth of the market that a strategy intends to serve is known as the ________.
A) product leadership scale
B) competitive scope
C) niche category
D) cost focus

Question

Quizplus · Accepted Answer

The size and breadth of the market that a strategy aims to serve is referred to as the competitive scope. This includes the range of customers, geographic areas, product categories, and other relevant factors that the strategy intends to target. Option A (product leadership scale) doesn't reflect the market served, option C (niche category) is too specific, and option D (cost focus) refers to a specific approach to cost management rather than the market size and breadth.

The Size and Breadth of the Market That a Strategy