A firm that implements cross selling as a product development method is most likely focusing on sales to ________.
A) nonbuyers
B) lost customers
C) existing customers
D) dissatisfied customers

Question

Quizplus · Accepted Answer

Cross selling is a sales technique that involves offering customers additional products or services that are complementary or related to what they have already purchased. By implementing cross selling as a product development method, a firm is targeting its existing customers in order to increase sales and revenue.

A Firm That Implements Cross Selling as a Product Development