Which strategy is characterized by inconsistent brand image,limited subsidiary control,and high marketing costs?
A) multinational strategy
B) exporting strategy
C) international strategy
D) licensing strategy

Question

Quizplus · Accepted Answer

A multinational strategy often involves tailoring products and marketing strategies to specific local markets, which can lead to an inconsistent brand image across different countries. This approach also typically involves granting subsidiaries a degree of autonomy to respond to local conditions, which can limit the parent company's control. Additionally, adapting products and marketing efforts to fit various local markets can result in higher marketing costs.

Which Strategy Is Characterized by Inconsistent Brand Image,limited Subsidiary Control,and