Which activity should occur regularly to identify opportunities and threats?
A) changing the marketing mix
B) evaluating market segments
C) conducting internal audits
D) reviewing market fads

Question

Quizplus · Accepted Answer

Evaluating market segments regularly helps identify opportunities and threats in the market, as changes in customer preferences, behavior, and market trends can significantly impact sales and revenue. Conducting internal audits and reviewing market fads may also provide valuable insights, but they are not as focused on identifying opportunities and threats. Changing the marketing mix is a strategic decision based on the analysis of the market and internal factors, but it is not an activity that occurs regularly to identify opportunities and threats.

Which Activity Should Occur Regularly to Identify Opportunities and Threats