A ________ should express the unique characteristics of a brand in order to create positive associations in customers' minds.
A) vision statement
B) mission statement
C) positioning statement
D) differentiation statement

Question

Quizplus · Accepted Answer

A positioning statement is used to communicate the unique characteristics and value proposition of a brand to its target market. It should create positive associations in customers' minds by differentiating the brand from its competitors and highlighting its strengths. Vision and mission statements are broader statements that define a company's overall goals and purpose, while a differentiation statement focuses specifically on how a brand is unique from its competitors.

A ________ Should Express the Unique Characteristics of a Brand