According to Kotler and Armstrong,the first step in the market research process involves ________.
A) defining the problem and objective
B) developing the plan for collecting data
C) defining the specific method of analysis
D) determining how results will be implemented

Question

Quizplus · Accepted Answer

According to Kotler and Armstrong, the first step in the market research process involves defining the problem and objective. This is the crucial step in conducting any market research as it lays the foundation for the entire research process. Without a clear understanding of the problem or objective, it becomes difficult to collect and analyze data effectively.

According to Kotler and Armstrong,the First Step in the Market