The Kano model is used to generate new product ideas based on ________.
A) market entry strategies
B) portfolio strengths
C) customer needs
D) online surveys

Question

Quizplus · Accepted Answer

The Kano model is a tool used to identify and prioritize customer needs and preferences, making it especially useful for generating new product ideas that will meet those needs. It does not specifically address market entry strategies, portfolio strengths, or rely solely on online surveys.

The Kano Model Is Used to Generate New Product Ideas