Which of the following is a true statement about the rate of diffusion?
A) Costly innovations will diffuse more quickly in the market.
B) Highly complex innovations are more quickly adopted by laggards.
C) Customers are more likely to try a product if the price of change is low.
D) News reports about new product innovations are more influential than inter-consumer communications.
Correct Answer:
Verified
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Q6: Inter-consumer communication typically drives the acceptance or
Q7: The behaviors,knowledge,and equipment needed to use a
Q8: What is the first step in the
Q9: Which adoption segment is most critical to
Q10: How can a marketing strategist influence the
Q11: In a customer value frontier,products in the
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Q14: The innovator segment typically influences more consumers
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