What is the main difference between the BCG Matrix and the GE/McKinsey Grid?
A) The GE/McKinsey Grid uses a higher number of variables than the BCG Matrix.
B) The BCG Matrix evaluates strategic business units, and the GE/McKinsey Grid does not.
C) The GE/McKinsey Grid relies more heavily on market attractiveness than the BCG Matrix.
D) The BCG Matrix generates more specific strategic guidelines than the GE/McKinsey Grid.
Correct Answer:
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Q1: Unlike the BCG Matrix,the GE/McKinsey Grid benefits
Q2: Relative market share is a strong indicator
Q4: When using the GE/McKinsey Grid,the first step
Q5: Based on the BCG matrix,which of the
Q6: In the BCG matrix,question marks are characterized
Q7: Stars in the BCG matrix are typically
Q8: The BCG matrix uses _ as the
Q9: Which of the following is a common
Q10: Which of the following is a true
Q11: Which of the following questions would LEAST
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