A marketer would most likely use an FCB Grid to ________.

Question

Quizplus · Accepted Answer

An FCB Grid is a framework used to understand consumer motivation and how it relates to different types of products. It is a tool to help develop effective advertising messages by understanding whether a product is primarily functional or emotional and whether it is a high or low involvement purchase. Therefore, a marketer would most likely use an FCB Grid to understand consumer motivation.

A Marketer Would Most Likely Use an FCB Grid to ________