The ________ behind a marketing communication message is stated in measurable objectives in areas such as sales and brand reputation.

Question

Quizplus · Accepted Answer

The strategy is the plan of action to achieve specific goals, and in the context of marketing communication, the objectives are measurable and related to sales and brand reputation. Therefore, the best answer is D, strategy. The other options, such as creativity, media choice, buzz, and information, are all important elements of marketing communication but do not specifically relate to the measurable objectives of a message.

The ________ Behind a Marketing Communication Message Is Stated in Measurable