Which key player makes the final decisions about the target audience and the size of the advertising budget,in addition to approving the advertising plan?

Question

Quizplus · Accepted Answer

The advertiser is the key player who makes the final decisions about the target audience and the size of the advertising budget. They also approve the advertising plan as they are the ones who are ultimately responsible for the success of the advertising campaign. Media, agency, vendor, and audience may provide insights and recommendations, but the advertiser has the final say.

Which Key Player Makes the Final Decisions About the Target