In an advertising agency,which functional area acts as a liaison between the advertiser and the agency?

Question

Quizplus · Accepted Answer

Account services act as the primary liaison between the advertiser and the agency, managing the day-to-day communication and ensuring that the client's needs are being met. They are responsible for building and maintaining the client relationship and ensuring that all projects are running smoothly.

In an Advertising Agency,which Functional Area Acts as a Liaison