Integrated marketing communication (IMC)means that ads can now be customized to individual consumers.

Question

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Integrated Marketing Communication (IMC) refers to the practice of unifying all forms of communication and messages for a brand across various channels and platforms to ensure consistency and a seamless experience for consumers. It does not specifically mean that ads are customized to individual consumers, although personalization can be a part of an IMC strategy.

Integrated Marketing Communication (IMC)means That Ads Can Now Be Customized