A company that uses consumer-generated advertising will likely have to increase what it pays its agency of record.

Question

Quizplus · Accepted Answer

Consumer-generated advertising refers to content created by consumers themselves rather than by the company or its advertising agency, so it is unlikely that a company would need to pay its agency of record more if it chooses to use this type of advertising. In fact, the use of consumer-generated advertising may reduce the need for traditional advertising services provided by an agency, as the content is created by consumers rather than by paid professionals.

A Company That Uses Consumer-Generated Advertising Will Likely Have to Increase