Refer to the passage below to answer the following questions.
Polo Ralph Lauren manufactures and sells high-quality,expensive brands of clothing as well as accessories,cosmetics,and home products.The company maintains complete control over the brand image and all of the functions necessary to develop,execute,and deliver advertising.Polo appeals to consumers' lifestyle aspirations.Its products are of high quality and better than most competitors' offerings.The objective in the company's advertising is to convey this image and the fashion statement it makes.
-Which of the following approaches would Polo Ralph Lauren most likely take in an advertising campaign?
A) puffery
B) ads as news
C) status appeal
D) classified advertising
E) truth well told
Correct Answer:
Verified
Q95: Persuasion can involve emotional messages as well
Q96: Which of the following is an example
Q97: The eight major types of advertising include
Q98: Though advertising is used to showcase brands,it
Q99: According to the principles of integrated marketing
Q101: Advertising helps us shape an image of
Q102: A freelance job typically pays better than
Q103: The primary advantage of advertising's use of
Q104: Advertising does not serve a positive societal
Q105: An in-house agency performs most,and sometimes all,of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents