Refer to the Following Passage to Answer the Questions Below

Refer to the following passage to answer the questions below.
Joan recently opened a store in her community that specializes in home decor, including some furniture, such as sofas, chairs, and end tables, but mostly home-decorating accessories. She is also a certified interior decorator, and she provides expertise in assisting do-it-yourself home decorators in "putting it all together." She has not been pleased with her sales so far, and she decides she needs to promote her business.
-Joan does not have a lot of resources to spend on promoting her business.What key player in advertising is most likely to be of value to Joan in assisting her in her advertising efforts?