The goal of marketing is achieved by matching a product's availability to the ________.
A)competition's availability
B)previous year's level of sales
C)company's production capabilities
D)consumers' need,desire,or demand for the product
E)legal limits of availability

Question

Quizplus · Accepted Answer

The core concept of marketing is to meet the needs, desires, or demands of consumers. Therefore, the goal of marketing would be achieved by matching the availability of the product to the consumers' need, desire, or demand for it. Option A is incorrect because the competition's availability is not relevant to the goal of marketing. Option B is incorrect because the previous year's level of sales is not necessarily a reliable indicator of current consumer demand. Option C is incorrect because the availability of the product should be based on consumer demand, not just production capabilities. Option E is incorrect because legal limits may affect availability, but they are not the main factor that drives marketing strategy.

The Goal of Marketing Is Achieved by Matching a Product's