The various marketing communication messages and brand experiences that create and maintain a brand are referred to collectively as ________.
A)brand position
B)point of differentiation
C)brand communication
D)added value
E)integrated marketing

Question

Quizplus · Accepted Answer

Brand communication refers to all the marketing communication messages and brand experiences that create and maintain a brand. This includes advertising, public relations, packaging, product design, social media, and more.

The Various Marketing Communication Messages and Brand Experiences That Create