The marketing mix is also known as the ________.
A)four Cs
B)four Ms
C)competitive advantage
D)marketing channel
E)four Ps

Question

Quizplus · Accepted Answer

The marketing mix refers to the set of controllable tactical marketing tools that a company uses to produce the desired response in its target market. These four elements are product, price, promotion, and place, which are commonly known as the four Ps of marketing.

The Marketing Mix Is Also Known as the ________