Most advertising dollars are spent on ________ markets.

Question

Quizplus · Accepted Answer

Consumer markets refer to the markets where individuals purchase goods and services for personal or household consumption. This is typically where most advertising is focused, as companies want to appeal directly to individual consumers and encourage them to purchase their products. Business-to-business marketing, media marketing, channel marketing, and institutional marketing may be important in certain industries, but they typically do not receive as much advertising investment as consumer markets.

Most Advertising Dollars Are Spent on ________ Markets