Trade journals and professional magazines are examples of ________.

Question

Quizplus · Accepted Answer

Trade journals and professional magazines are examples of specialized media because they cater to a specific industry or profession and provide in-depth information and analysis that is relevant to their readership. They are not considered mass media because they have a smaller circulation and are not intended for a general audience. Direct media refers to advertising that is delivered directly to a specific target audience, while personal selling is a form of one-on-one communication between a salesperson and a potential customer. Trade markets are not a type of media, but rather refer to a specific segment of the economy where goods and services are exchanged between businesses.

Trade Journals and Professional Magazines Are Examples of ________